It usually means your account has reached most of the people already searching for your brand or your products, and the extra budget is buying weaker clicks. We get more out of that demand first, then reach the people who would buy but aren't searching yet.
On the 30-minute call we go through your account together, so share read-only access beforehand if you can.
A few of the 150+ brands
Google Ads is very good at reaching people who are already looking: people searching for your brand, and people searching for exactly what you sell. After a year or two, most accounts reach both groups reasonably well.
From there, more budget has nowhere good to go. Google spends it on broader searches and weaker placements, and ROAS drops. In most accounts we take over, that ceiling turns out to be a lot higher than it looked.
Before any budget goes up, we keep what works and fix what's quietly costing money, like brand searches counted as new revenue or products that sell at a loss. Then the product feed, because it decides how often your products show up and get clicked.
Most of the growth past the ceiling comes from people who have never heard of you: YouTube, Demand Gen, Search for people researching a problem, and advertorials. Each idea gets about two weeks of budget. What works gets scaled, the rest gets cut.
Every account needs these in a different order and mix, so we don't publish a fixed process. On the call, Marco tells you what he'd do first in yours.
Book a call with MarcoPick what you sell and you'll see a result from that category and what we'd look at first in your account.
Open any case for the numbers, the structure and the video walkthrough.
The parts of how we operate that clients tell us they value most.
Campaigns that make money stay. We go through what's there first and only replace what's actually holding the account back.
No lock-in and no upfront fee that makes you feel you have to stay. Clients stay because the numbers keep earning it. Our fee doesn't grow with your ad spend, so we never gain anything from pushing budget that doesn't pay back.
We agree KPI targets with you up front. If we miss them within 90 days, we keep working for free until we hit them.
Brand searches make ROAS look great, and many of those buyers would have found you anyway. We keep brand separate and push cold traffic.
The person on your account explains what happened, why, what we learned and what comes next. You won't get an AI-written PDF.
When the landing page holds growth back, we help build advertorials and landing pages for cold traffic, as we do for many of our supplement brands.
If you've connected Claude or ChatGPT to your Google Ads account, you've seen how much these models have improved over the last six months, and you've probably wondered how much of an agency's work they could do on their own.
We asked ourselves the same thing, so we built our own tools on top of the newest models and use them in every account we run. They do the reading: every day they go through 100,000+ search terms and every product, narrow it down to the few thousand worth a person's time, and watch the whole account for spend that's leaking.
Where they fall short is everything that needs your business behind it, like knowing which products actually make you money or which ad gets someone who has never heard of you to click. So the strategy, the ad copy, the campaigns and every change in your account come from one of us.
If you want to use AI elsewhere in your business, for example in your Meta workflow or your own reporting, ask us on the call. We're happy to share what has worked for us.
Marco founded cartlift and has run Google Ads for online stores since 2016. Thomas and Moritz manage client accounts alongside him.
See how we think before you ever book a call.
Watch the channel"Marco has managed ads for my two stores for almost two years. The business has generated 8 figures in revenue, and his expertise has been an important part of that."
"Marco has 2x-ed my monthly net income. We are actually having stock issues because of how much sales have increased."
"A significant increase in non-brand revenue, especially from first-time customers. They took the time to understand our business and tailored their approach."
"Helped us get cold traffic conversions when our account was almost all branded traffic. His insights have really helped the account grow."
"Completely took over our Google Ads and made them a sustainable channel. We set 3-month expectations and they blew them out of the water."
"I have been working with Marco for over 4 years. Consistent, satisfying results. He truly understands my industry."
"Forward-thinking team that instantly improved our ROAS overnight and tidied up our presence on Google. Efficient to work with and lovely humans."
"Marco and Thomas are PPC stars. They took the time to understand our business and immediately went to work. Communication was frequent and thoughtful."
"A significant factor in the growth of my brand. They increased the overall efficiency of my ads, revenue, and profitability. Like an extension of my team."
A great fit if
Probably not a fit if
Anything else, ask Marco on the call.
It optimizes toward the goal you give it, using the data it gets from your account. If brand searches, products that lose money and a thin product feed are part of that data, it scales those too. Setting up what Performance Max learns from is most of the work.
No. We go through what's there first, and campaigns that make money stay. We only replace what's holding the account back, and we'll tell you why before we do.
Maybe not for the feed, and we'll tell you if that's the case. Most feeds we see are complete, meaning Google accepts them, but few have been tested, meaning nobody knows which title or image gets the higher click-through rate. The feed is also only one part of what we'd look at.
AI reads your account every day and flags what needs attention. It has no write access. Every change is made by one of us, and you can always ask why.
A flat monthly fee that depends on the size and complexity of the account, agreed before we start. On top of that comes a performance fee tied to incremental revenue growth, also agreed upfront. There's no setup fee, and the fee doesn't grow with your ad spend.
No. Month to month with 30 days' notice, and no setup fee. Some clients are in their fourth year with us.
Yes. We agree KPI targets with you up front. If we miss them within 90 days, we keep working for free until we hit them.
Every two weeks you get a Loom video from the person working on your account: what happened, why, what we learned and what's next. You can message them directly any time.
Yes. Google-specific image and feed assets are made in-house. For video, we brief your team in detail.
In the first weeks we go through the account, keep what works and fix what's costing money. After that, budgets go up where the numbers support it and we start testing new campaigns, and you get a Loom every two weeks showing what changed and why.
Please reply to our proposal on Upwork and we'll set up the call through Upwork.
On a 30-minute call, Marco goes through your account with you and tells you honestly whether we'd do better than your current setup, including when the answer is no.
