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cartlift | Google Ads Scaling for 7–8 Figure eCom Brands
For 7-8 figure brands who have outgrown autopilot.

Your product isn't the problem. Your Google Ads setup is.

We rebuild plateaued accounts into new-customer acquisition engines without breaking what you have. 100% cold traffic profit focused. Backed by a confident 90-day guarantee to make it a no-brainer for you.

30 minutes with the founder, no sales reps involved. You leave knowing exactly where your account leaks, whatever you decide.

$45M+ad spend managed
150+eCom brands scaled
4.34×avg. ROAS
0juniors on your account. Ever.
150+ eCommerce brands have scaled on this framework
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The plateau, explained

Three reasons your Google Ads stopped growing.

If your revenue chart has looked the same for a year, at least one of these is happening in your account right now.

REASON 01

Your media buyer runs 30 accounts.

At a typical agency, one buyer juggles 20–30 clients at once. Yours gets a Monday-morning glance, a budget nudge, and a templated report. Nobody has the hours to learn your catalog, your margins, your seasonality. So nobody finds the angles that actually scale.

20–30accounts per media buyer is the industry's quiet standard
REASON 02

PMax is grading its own homework.

One black-box campaign reports a comfortable ROAS. Then you segment the data and find brand searches doing the heavy lifting: people who already knew you and would have bought anyway. Counting that as growth is just plain wrong.

~70%of a typical "autopilot" account's revenue is people who already knew the brand
REASON 03

The same setup, 18 months straight.

Every $100k+/month account we've ever touched got there through relentless iteration: new structures, new angles, new data. Accounts left on the same setup for months simply don't compound. "Stable performance" is usually a polite word for stuck.

100%of our $100k+/month accounts got there through iteration. Zero got there on autopilot.
// the cartlift way

We run a deliberately small roster. Three senior buyers. A handful of brands. Zero hand-offs. We learn your catalog like we own it, rebuild the account around how your customers actually buy, and send you plain-English Loom updates instead of ten-page PDFs. Because only one number matters: profitable new-customer revenue.

The method

The 3-Layer Scaling Framework.

The process behind 150+ scaled brands and $100M+ in tracked revenue, tailored to your catalog and niche instead of copy-pasted from the last client.

01

Housekeeping & Profit

Month 1–2

We cut the bleed first: overlapping campaigns, cannibalized brand traffic, keywords that spend and never sell. Wasted spend becomes margin in the first weeks, before we scale anything.

02

Niche-Specific Architecture

Month 3–4

The ideal structure for car parts is not the one for cosmetics. We rebuild around your catalog and search demand: which campaign types, which product splits, which budgets. The result is a foundation that can take weight.

03

Ignition

Month 5+

On a clean, mid-five-figure monthly foundation we push hard: aggressive creative testing, Demand Gen, YouTube. This is where the old ceiling finally breaks.

01HousekeepingMonth 1–2
02ArchitectureMonth 3–4
03IgnitionMonth 5+
−35% wasted spendprofit recovered first
4.5× ROAS, stablefoundation locked in
+300% revenueold ceiling broken
Receipts

Four brands that were told "this is the ceiling."

Open any card for the full teardown: the numbers, the structure, and the video walkthrough.

Qualification

We turn down more brands than we sign.

Our framework requires momentum. We are rocket boosters for validated brands, not a rescue boat for broken offers.

✓  Send us your account if

You've proven it works

"I have traction. I want Google to become my growth engine."
Real momentum

$20k+/month on Google already, or solid revenue from other channels that's ready to diversify.

Creative firepower

An internal team, or you let us deploy our AI asset systems. High-SKU stores can scale on feed + search alone.

Data access

Shopify, Magento or custom, and you'll let us restructure the product feed properly.

✕  Keep your money if

The quick-fix seeker

"Just turn PMax on and get me 10× by Friday."
Unvalidated offer

We scale what already sells. We don't resurrect what never did.

Set-and-forget mentality

We need answers on inventory, margins and business logic. Silence kills scale.

Me-too dropshipping

No moat means no compounding. Not our game.

Public proof

Nine years of showing our work in public.

400+ Google Ads videos. 17,400+ subscribers. We've documented our strategies since the Manual-CPC era, through every shift, all the way to PMax and AI Max. It's all on the record, so you can audit how we think before you ever book a call.

Watch the channel
Google accreditation
Partner
Client reviews
★★★★★Trustpilot
B2B rating
Clutch
cartlift YouTube video thumbnail
Who does the work

The people on the call run the account.

No juniors, no hand-offs, no offshore mystery team. No 10-page PDF reports either. You get Loom walkthroughs covering what changed, why, and what comes next. You always know what's happening in your account.

Marco Rodriguez

Marco Rodriguez

Founder & Strategist
Thomas

Thomas

Media Buyer & Strategist
Moritz

Moritz

Media Buyer & Strategist
★★★★★ on Trustpilot

From the people working with us for years.

★★★★★

"Marco has managed ads for my two stores for almost two years. The business has generated 8 figures in revenue, and his expertise has been an important part of that."

MV
Miika V.Robust
★★★★★

"A significant factor in the growth of my brand. They increased the overall efficiency of my ads, revenue, and profitability. Like an extension of my team."

AK
Andy K.The Golfers Pick
★★★★★

"Significantly improved our Google Ads performance, bringing in strong traffic and real sales growth. Always responsive, transparent, and results-driven."

K
KrinzaIce by AK
★★★★★

"Marco and Thomas are PPC stars. They took the time to understand our business and immediately went to work. Communication was frequent and thoughtful."

R
RichardEMED Home
★★★★★

"I have been working with Marco for over 4 years. Consistent, satisfying results. He truly understands my industry."

R
RoccoIceClique
★★★★★

"Forward-thinking team that instantly improved our ROAS overnight and tidied up our presence on Google. Efficient to work with and lovely humans."

TS
Tommy S.Kineon
★★★★★

"Completely took over our Google Ads and made them a sustainable channel. We set 3-month expectations and they blew them out of the water."

W
WinstonComma Football
★★★★★

"Helped our business scale effectively during key periods over the last 12 months. Communication is solid and they are quick to implement changes."

D
DavidHonest History
★★★★★

"Helped us get cold traffic conversions when our account was almost all branded traffic. His insights have really helped the account grow."

J
JosephSTRDigital
★★★★★

"A true expert at Google Ads who genuinely cares about his clients and wants them to succeed. A class act."

MG
Michael G.DFY Meetings
★★★★★

"A significant increase in non-brand revenue, especially from first-time customers. They took the time to understand our business and tailored their approach."

LB
Laura B.The Tea Spot
★★★★★

"Marco has 2x-ed my monthly net income. We are actually having stock issues because of how much sales have increased."

KG
Kyle G.Neatcell
★★★★★

"I have been working with Marco for several years and I am very pleased. Great results and very knowledgeable."

GG
Gytis G.The Gasper
★★★★★

"Consistently maintained excellent communication and not only met but often exceeded our KPIs, driving tangible results for our business."

HS
Hanka S.RobotWorld
★★★★★

"With his knowledge and dedication, our account performance has notably improved. Approachable and eager to discuss strategies."

SL
Silja L.Nala & Luna
Common questions

Straight answers. No fluff.

A flat monthly retainer plus a performance kicker tied to incremental revenue growth. We never charge a percentage of ad spend, so we earn more when you grow rather than when you spend.
No. Month-to-month with a 30-day notice. Some of our partners are in year three and four with us, and that's because the numbers keep earning it. No contract needed.
If we don't hit the KPI targets we set together within 90 days, we work for free until we do. Simple as that.
Days 1–30 are housekeeping: we cut wasted spend and recover profit. From day 30 to 90 we rebuild the architecture around your niche and your feed. By day 90 you have clean data, a structure built to scale, and the KPIs our guarantee is tied to. Ignition starts from that foundation.
Yes. Google-specific image and feed assets, produced in-house. For video, we share detailed briefs with your team so nothing gets lost in translation.
Depth beats breadth. We know Google's ecosystem at a level generalist agencies can't match. Need Meta? We'll point you to partners we trust.
2–3 new partners per quarter

Find out what your account is hiding.

A free, 30-minute Scale Roadmap: we walk through your structure live, show you where the drag is, and map the first 90 days. If we're not a fit, you keep the findings. No deck, no drip campaign, no chase.

Book your free Scale Roadmap
Zero commitment, month-to-month You talk to the founder 90-day performance guarantee